Jack Daniel’s has partnered with the Tennessee Valley Authority, Duck River Electric Membership Corporation and Silicon Ranch to provide the Lynchburg distillery with 20 MW of solar energy.
TVA signed a long-term power purchase agreement with Silicon Ranch to build, own and operate the solar facility just a few miles from the world-famous distillery in Moore County, Tennessee, pending environmental reviews.
The Jack Daniel’s visitor center.
“Our commitment to making great whiskey is only matched by our commitment to preserving the world we call home through sustainable practices,” said Jack Daniel’s VP and assistant general manager Melvin Keebler. “We’re excited to be the first distillery to sign a Green Invest deal that will provide nearly three-quarters of our electricity needs. Now the world’s most iconic whiskey is even greener.”
Jack Daniel’s runs its distillery with a zero-waste to landfill policy and has programs to protect the water and wood used to make its whiskey.
“TVA, Jack Daniel’s and Duck River are excellent neighbors who are valuable assets to our community,” said Mayor Bonnie Lewis, Metro Lynchburg, Moore County, Tennessee. “Each year, hundreds of thousands of visitors from around the world tour the distillery, and this solar farm from our newest corporate citizen Silicon Ranch will be another attraction as they provide additional construction jobs and tax revenue to Moore County.”
Silicon Ranch collaborated with local landowners Cumberland Springs Land Company, the leadership at Motlow State Community College and officials in Moore County to develop the solar project.